Phoenix Investment House is a financial services company that offers a range of investment and trading services to individual and institutional clients both in Israel and internationally. They provide self-trading options on the stock exchange, management of investment portfolios, digital investment portfolio management with a reduced initial investment amount, and a variety of investment products including ETFs and mutual funds. Phoenix Investment House also offers alternative investment opportunities, services related to employee stock option plans (ESOP), and M&A trustee services. They have a digital trading system named Extrade Pro, and they provide financial planning services along with pension and provident fund management. Additionally, the company supports the Israeli defense forces and expresses solidarity with soldiers and their families in times of conflict. They have recently lowered the minimum amount required to open a digital investment portfolio to 50,000 ILS, and they specialize in tailored investment solutions.