AHAVA is a skincare brand specializing in Dead Sea mineral skincare products. They offer a wide range of face and body care products that address various skin concerns, such as youth-boosting, hydration, evening tone, firming, anti-wrinkling, lifting, and sun care, including options for sensitive skin. AHAVA's product categories include cleansers, day and night care, serums, eye care, masks, exfoliators, and dermocosmetics. Their body care line features moisturizers, washes, hand and foot care, scrubs, oils, and body treatments, as well as hair care products. They also provide a men's skincare line with face and body care products.

The company highlights their proprietary Osmoter™ complex, a concentration of Dead Sea minerals that are a key ingredient in their products, particularly in the Youth Boosters collection designed to promote youthful skin and reduce fine lines. AHAVA emphasizes its commitment to environmental responsibility, social responsibility, and ethical practices, alongside offering a rewards program for customers. The company provides free shipping on US orders above a certain amount and has a customer service team to assist with inquiries. AHAVA also features a range of skincare sets and gift cards, catering to personalized skincare routines and preferences.

AHAVA regularly communicates with its customers through newsletters, offering online deals and skincare tips. The company ensures that their products are vegan, sustainably sourced, and kind to the skin, combining nature-infused science into their formulations. They provide a unique try-before-you-buy service where customers can trial products at home before making a purchase, further reflecting their customer-centric approach.