April is a retailer that offers a wide range of beauty and personal care products including fragrances, makeup, skin care, and professional hair care items. They provide a variety of services and features such as online beauty consultations, exclusive brands available only at April, a customer loyalty club, and a beauty and makeup blog. With over 40 branches, they offer nationwide access to their products and services. April emphasizes the sale of original products, with free samples and gifts with purchases, and free shipping on orders over a certain amount. They also highlight their accessibility with features tailored for users with disabilities, and offer promotions and discounts on their products.