FreshCUP is a company that offers a small dishwasher suitable for offices, institutions, and private customers. Their product, also named FreshCUP, is designed to clean and sanitize cups, dishes, cutlery, and other items in just 30 seconds, eliminating 99.9% of bacteria. The company emphasizes the ecological benefits of their product, highlighting savings of up to 30% in procurement expenses compared to the use of disposable cups, and environmental friendliness with features such as biodegradable cleaning cartridges (BIOCLEANSER), which can clean 400 mugs or 1000 espresso cups each. The cartridges are environmentally friendly, 100% biodegradable, and recyclable. FreshCUP addresses the issue of plastic pollution by offering a solution that reduces the use of disposable cups, thereby decreasing plastic waste that ends up in oceans. The company claims that their product is especially suitable for offices, institutions, private clients, teacher's rooms, kindergartens, dental clinics, clinics, baby care, elderly care, and single households. FreshCUP was conceived when its founder, Avi Kaptzan, identified the need for a clean cup while at work, which led to the development of the FreshCUP dishwasher. The company has undergone strict quality checks and their products are recognized by health authorities worldwide. They offer operational cost savings of up to 30% compared to purchasing disposable cups.