GeoCartography Group, led by Professor Avi Degani and Dr. Rina Degani, is a leader in the research industry in Israel, offering a wide range of research solutions, practical models, decision support tools, planning, consulting, and strategy tailored to the customer's needs. The company operates in various fields including marketing, advertising, public opinion, service quality, and customer experience, economic programming and market potential, urban planning and renewal, pharmaceuticals and medicine, information-rich models and solutions, customer segmentation and audience mapping, and measurement of ratings. They utilize various research methods such as telephone surveys, internet surveys, mystery shopping, face-to-face interviews, focus groups, in-depth interviews, and additional geo-statistical mapping methods.