Globrands was established in the year 2000 by a team of senior managers specialized in marketing and sales who previously managed the operations of JTI in Israel. The founding team decided to create a unique structure that meets the distribution needs of multinational corporations in the tobacco and food sectors. The company is engaged in the distribution of products and represents leading international corporations such as Wrigley, Unilever, and Salisoul, among others. Globrands is known for its knowledge and accessibility to the local market, and it holds the second largest market share in the country in the smoking products sector. The company's activities encompass a human and technological infrastructure that allows for rapid and extensive distribution capabilities, ensuring representation and leadership in its field.