The company is iTire, a portal for tire sales in Israel that offers an online purchasing option where customers can compare prices, find deals, and select installation services. It provides a list of tire installers across various regions in Israel and allows customers to choose an installer, schedule an installation date and time, and ensure the tire specifications match their vehicle requirements. The site includes various tire brands, including Goodyear and SAVA, and features an outlet for discounted older stock. Additionally, iTire offers customer support, advice, and information through their blog and contact options. Customers can shop for tires and arrange installation at a convenient time and location, with transparent pricing that includes VAT, installation, and balancing. The portal simplifies tire buying and ensures customer satisfaction with guarantees from the global tire consortium Goodyear Tire and Rubber.