The company appears to be an Israeli children's footwear retailer by the name of Nimrod. They offer a variety of kids' shoes, including sports collections, fashion sneakers, winter boots, rain boots, slippers, sandals, flip-flops, and beach shoes. The store also provides accessories like hats, scarves, gloves, and swim gear, along with character-themed items featuring popular franchises such as Spider-Man, Frozen, Disney Princesses, and more. They offer services like free shipping on orders over 199.90 NIS, a customer loyalty club with exclusive benefits throughout the year, and a size guide to help customers determine the correct shoe size for their children. Additionally, they seem to have a return policy and provide customer service support for shopping-related inquiries.