Bitly is a link management platform that provides URL shortening, QR Code creation, and link-in-bio pages. It enables users to customize, share, and track links, as well as to analyze the performance of short links and QR Codes in a central location. Bitly offers dynamic solutions to fit every business need, including adding Global Trade Item Numbers (GTINs) to QR Codes designed for packaging. The platform is used by a wide range of customers, from influencers to large enterprises, to create, track, and manage links as part of their marketing strategies. Bitly also offers API documentation and resources for developers, a resource library with ebooks and webinars, and a variety of app connectors to optimize its use. With over 500,000 global paying customers, Bitly generates 256 million links & QR Codes and facilitates 10 billion connections monthly. The platform is praised for its user-friendliness, branded short links, and insightful analytics.