Bitly is a link management platform that offers services such as URL shortening, custom link creation, and QR Code solutions. The company provides a way to track, manage, and analyze link and QR Code performances. Bitly's platform includes features for creating custom, branded short links and QR Codes, link-in-bio pages for social media profiles, and analytics to monitor performance. The platform is used by brands, businesses, and individuals to improve audience engagement and track the success of their content. Bitly also offers integrations with over 800 apps, and its services are trusted by 500,000 global paying customers, with 256 million links and QR Codes created monthly, leading to 10 billion connections such as clicks and scans every month. The company is headquartered in New York City and operates globally.